Organizational Strategy and Leadership †Free Samples for Students

Question: Discuss about the Organizational Strategy and Leadership. Answer: Introduction In this report, various types of theories and models will explain the significance of strategic management of Tesco. Besides that, in order to achieve desired goals and objectives, the management of Tesco needs to focus on three major factors such as generic business strategy, organisational culture and formal organizational structure. Besides that, strategic planning is playing an essential role which helps an organization to meet desired goals. The leaders of an organization should develop strategies for organizational growth and improvement. Moreover, organizational culture is another important factor which can lead to success. Along with that, different types of culture will be discussed in this report. In addition, how Tesco manage strategic diversion and organizational structure of Tesco will also explain in this report through proper argument and justification (Hoffmann, 2016). Background of company Tesco is a retailer chain of the UK which was found by Jack Cohen in 1919. Besides that, Tesco Plc is one of the giant multinational grocery and general retailer which has thousands of customer base and support. In order to expand the business, Tesco focused on various marketing strategy and different strategic dimensions. Moreover, Tesco Plc has many branches across the UK. Strategy of dimensions (process) There are different types of strategic dimensions used by Tesco plc in order to expand the business such as product development process, marketing planning and customer service process. Each and every type of strategic dimensions include specific significance, and these dimensions are discussed below: Product development process It is one of the significant processes of any organization. Besides that, an effective relationship can be created between the customers and the company through quality products. In addition, the product development process includes the significant contribution of the skilled and efficient employees. Besides that, the management of Tesco needs to focus on the product development process for increase the level of customer satisfaction. In addition, the raw materials are playing an essential role in product development process. Marketing plan The marketing plan is an essential element of an organization which provides a proper direction to the management in order to achieve desired goals and objectives. Besides that, the marketing manager is the key player who develops the marketing plan. Along with that, various types of marketing tools and techniques are used to implement a proper marketing plan which can enhance the probability of the organization (Bly, 2007). Besides that, Tesco plc has a solid and productive marketing plan which is influenced by the mission and vision of the organization. Apart from that, the marketing plan of Tesco includes some critical aspects such as marketing mix. In addition, the marketing mix contains four major aspects such as product, price, promotion and place. Moreover, each and every part of the marketing mix is critically express the brand value of Tesco. Customer service Tesco has thousands of customers who are being satisfied by the quality service of Tescos customer care executives. Moreover, the management of Tesco appointed skilled and qualified customers to care executives at help desk by which the customers can easily solve problems through effective communication. Besides that, Tesco also helps out the customers through online. In other words, Tesco plc has developed and advanced website which is mainly used to give feedback to the customers (Machado, 2012). Recruitment and selection process The human resource management of Tesco is dealing with the selection process. In other words, the HR managers are playing an essential role in selection and recruitment process (Dubois, 2004). Generic business strategy A business strategy is a tool which enhances the profitability of the organization through the effective and proper application. Besides that, the concept of the generic business strategy was introduced by Porter. In addition, Porters generic business is a famous theory which includes four significant factors such as cost leadership, cost focus, differentiation and differentiation focus (Johnson, Whittington and Scholes, 2011). Each and every factor of generic business strategy help the organization to reduce additional cost through implementing effective and efficient marketing strategies. Besides that, with the help of business strategy, Tesco can meet desired goals and objectives. Along with that, Tesco already successful applied various marketing strategies for improved business performance. In addition, cost leadership strategy is one of the effective segment of Tesco which effectively impact the organizational structure. Apart from that, the leaders of Tesco have recognized pos sible marketing criteria and reduce additional cost. In other words, the production cost has been reduced by the leaders of Tesco in order to increase revenue (Johnson, Whittington and Scholes, 2011). On the other side, cost focus is also an effective business strategy which increases the profitability of Tesco. In other words, Tesco mainly reduces the cost through applying employee turnover. In addition, Tesco provides high salary to their employees which sometimes effects the financial stability of the organization. Moreover, by applying employee turnover strategy, the management of Tesco can terminate inactive employees who are paid lots of amounts. Apart from that, the differentiation strategy is another important strategy which is implemented by Tesco in order to improve the organizational performance. In addition, the differentiation strategy includes innovative and attractive product concept which are not accessible by other competitors. In other words, Tesco offers some excl usive products and services which cannot be served by their competitors. Along with that, differentiation strategy includes three major segments such as good research, ability to provide high-quality service and products and effective sales and marketing process. Aside from that, each and every segment of the differentiation strategy helps Tesco to grab the whole retailer industry of the UK. Along with that, proper marketing research is required to develop proper product development process (Jeannet and Hennessey, 2004). In other words, with the help of effective market research process, the actual requirement of the customers can be analysed and determined by the organization. Moreover, the researcher uses questionnaire which includes research questions for analysing current market opportunities. On the other hand, the management needs to provide high-quality products and services in order to increase the profit and organisational performance. In addition, Tesco needs to provide effective and high-quality service and products to their customers for incre asing the level of customer satisfaction. Moreover, the final segment of the differentiation strategy is effective sales and marketing process. In other sense, the promotional strategy is a part of marketing process which is applied by many famous organizations. Besides that, Tesco implemented online marketing which is an effective promotional strategy. Along with that, low price strategy is one of the effective sales strategy which can attract many customers. In addition, most of the customers are price-sensitive, and they want high-quality products in low price(Osterwalder et al., 2015). Framework According to contingency theory, the working framework can improve the empowerment of an organization. In other words, the management of Tesco needs to provide a positive working environment to the employee for developing a working framework. Along with that, organizational culture and organizational structure both are playing an essential role in order to develop a proper working framework inside an organization. On the other hand, the management of Tesco needs to focus on the working environment for developing a better working framework(Osterwalder et al., 2015). GPS The utilization of GPS is mainly extended for tracking purpose. The full form of GPS is a global positing system which means that Tesco mainly uses the GPS in order to track the service or product delivery process. Moreover, with the help of GPS, Tesco can also track the movement of their employees. Organisation culture Organizational culture plays an important role in running a business. Organizational culture means how the members or the employees of the company behaves with each other in their workplace. Each employee have different behaviour, when they are able to link up the different behaviors which call the unique culture of an organization (Stanford, 2010). On the other words, the organizational culture which is a method of communal principles, postulation and values that direct how the employees behave in the workplace. Every organization keep their organizational culture. The administrative culture shows their act, dress and attractive behaviour. A proper culture of the organization can hold the image of the company. On the other hand, the organizational culture of Tesco is mainly influenced by effective customer service and high quality products (Stanford, 2010). Along with that, the culture of Tesco is also measured by effective management performance. Besides that, Tesco includes some effective management process which helps Tesco to conduct a successful organizational culture. In addition, the organizational culture and organizational structure both are interrelated with each other and affect the organizational performance. Thus, the structure of Tesco is also measured by effective team performance and high-quality customer service. Apart from that, the interrelation between organizational culture and organizational structure is simple and effective. Moreover, the organizational culture of Tesco is mainly controlled and managed by the leaders (Gabriel, 2007). Organizational structure The organizational structure is one of the significant element of an organization which is influenced by various theories like marketing mix theory. Besides that, the formal structure of the business includes various dimensions such as production department, human resource management, sale and marketing department and customer care department. Each and every management help Tesco in order to provide a formal structure to the organization (Gabriel, 2007). Moreover, in this report, various types management process are analysed which provides a formal structure to the organization. Besides that, according to path-goal theory, the leadership styles critically affect the organization in order to provide a formal structure. In addition, there are various types of leadership styles used by many organizations to provide a formal structure to the organization. Along with that, according to Democratic leadership model, the leaders of Tesco are following the democratic leadership which is based on co-relation with the employees. In other words, a formal structure can be developed by the only effective relationship with the managers and employees (Ashkenas et al., 2015). On the other hand, according to the Democratic leadership, the leaders of Tesco involve the decision of the followers before conducting any serious decision-making process which can affect the organizational performance. Along with that, the leaders of Tesco is following some qualities of transactional leadership such as employee motivation and employee engagement. Types of organizational culture Clan culture- The team builders, counsellor and organizer of the company make the team inside the workplace. They divide the employees of the organization in different departments and teach them about the work. According to these, they also should encourage their workers so that they can do their work properly(Clifford and Thorpe, 2007). They also follow the employee's working activities and also notice their involvement to complete the work in the organization. Market culture- After starting a business, every organization wants to reach the high position in the market. For this reason, product develop is necessary by the demand of the customers. Customers always want good quality products at reasonable price. If the organization is able to provide good quality products and satisfy the customer, then it will be very beneficial for the company. Good products increase the number of customers for the organization. On the other side, a good image also makes them able to compete with others or enhance the competitiveness between them. For getting the success in business market segmentation is needed(Clifford and Thorpe, 2007). Adhocracy culture- In the organization, the employees take the risk on their work and the leader help them to overcome the situation. Adhocracy culture is a creative and active working atmosphere. To reach the long term goal, the employees of the organization needs to continue the developing process. The better and new products help them to get success(Arthur, 2008). Purpose/aim Effective organization culture of an organization, improve the behavior of the employees and make them able to communicate with their clients, partners and customers. Providing good service is very beneficial for an organization. The culture of a particular organization shows a significant title role in the organizational strategic management(Arthur, 2008). Culture make the employees efficient for providing good service which attracts the consumers most. Therefore, there are many important functions which are totally related with the culture of the organization. The impact of organizational culture on consumers- The employees of the organization should take the responsibility of providing effective service to their consumers. It helps them to maintain the image of the organization in front of them(Gamble, 2014). On the other side, an organization need to maintain loyalty about their products. A proper organizational culture drifts to use the time for giving reinforcing, teaching and training to their employees about how to how to communicate with the customers and how to provide quality service to them. The impact of organizational culture on employees- Organizational vulture, creates an effect on the employee's work activities. The culture of the organization teach them how to complete their task and reach their goals(Gamble, 2014). According to these, it also helps them to take right decisions for any crucial time. When they make themselves able to accept the organizational culture, then they satisfy the job and also able to get lots of opportunities. According to research, the organizational culture makes impression on workers task enthusiasm, work interest and artistic capability(Woodside, 2010). Benefits/Challenges The organizational culture is one of the practical element of Tesco which influence the organizational structure. In addition, the organizational culture and organizational structure both are interrelated with each other and effect the organizational performance. Thus, the management needs to focus various departmental process on analysing current position of the organization(Woodside, 2010). Thus, the structure of Tesco is also measured by effective team performance and high-quality customer service. Sometimes, due to poor communication, the management of Tesco faces difficulties which occur customer dissatisfaction. In other words, the organizational culture can enhance the level of customer dissatisfaction which is based on poor understanding of the management(Woodcock, Stone and Foss, 2007). Apart from that, the interrelation between organizational culture and organizational structure is simple and effective. In other words, the managers and leaders of Tesco should provide effect ive training which can increase the skills and abilities of the employees for better performance. Moreover, the organizational culture of Tesco is mainly controlled and managed by the leaders. Conclusion This report is based on various types of marketing strategy, and implication of different strategic dimensions are explained with proper arguments and justification. Besides that, various types of organizational culture and its effect on the organization are also discussed on the basis of concrete evidence. Moreover, different types of marketing strategies of Tesco are also explored in this report(Woodcock, Stone and Foss, 2007). In addition, the decision-making process of Tesco is mainly influenced by strategic dimensions. In other words, Tesco can improve their organizational culture and structure by effective communication skills. Along with that, the brand value and reputation of the organization both can be developed through effective communication systems. Besides that, with the help of effective training programs, Tesco can improve the communication skills of both managers and the employees. Thus, in order to improve the organizational culture, the management of Tesco should d evelop a healthy relationship with both the employees and the customers. In other words, with the help of strong relationship with employees, the work coordination will be improved. References Arthur, D. (2008).Performance appraisals. 1st ed. New York: American Management Association. 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